The Story People
WELCOME TO THE STORY PEOPLE COLLECTIVE
At The Story People, we believe in the transformative power of stories. Stories have the unique ability to inspire, motivate, connect, and educate, fostering a deeper understanding of the world around us. Our platform and collective are dedicated to empowering individuals within brands, businesses and industries to become master storytellers, unlocking the full potential of this ancient art form. Changing your world, one story at a time.
Who We Work With
WHY STORIES MATTER
Stories are more than narratives; they are vessels of human experience, carrying the wisdom of cultures, the resilience of individuals, and the essence of shared emotions. Whether you’re an aspiring storyteller, a seasoned professional, or simply curious about the magic of storytelling, our global education platform welcomes you.
STORIES THAT CONNECT
You only have 30 seconds to capture anybody's attention. Leading with your well crafted story creates intrigue and interest - the lean in effect - where people want to know more. This is great at the top of the sales funnel, sharing your brand with humour for example.
STORIES THAT ENGAGE
Once you have somebody's attention, stories allow you to deepen that engagement. You can use stories to entertain, inform, educate and more. In the middle of the sales funnel, you can add value to peoples' lives and this will lead them towards conversion.
STORIES THAT TRANSFORM
Stories for the point of stories is not enough, you need an outcome, a transformation if you will. Be that a sale, a booking, likes on a post or video, however you want to measure it. Some stories are stories of transformation and some stories are the end product of that transformatio.
WHAT WE OFFER
WHAT TYPE OF STORIES DO WE HELP YOU TELL
At The Story People, we believe that everyone has a story worth telling. Your experiences, insights, and unique perspective contribute to the collective narrative of humanity. Join us on this transformative journey, where stories are not just told—they’re experienced, shared, and celebrated.
Personal stories are a great way to show yourself as a 3 dimensional person, letting your ideal customers and clients see you as more than just a provider. They can be great for keynotes as well as blogs as they help to build trust and empathy, allowing a greater chance of engaging with you.
Business stories are the best tool to use to share your origin story or the "why" behind your brand, why you got into business and how you help change the world. They help you become more than just an unknown entity on the other side of your marketing, social media or website.
The world is a wonderful mix of so many diverse cultures and experiences. Sharing cultural stories leads to greater understanding of how others live and the values that we can learn from everybody regardless of where they live and and the language they speak, bringing our world together as a collective.