The Story People
Stories that connect
Captivate and capture the attention of your next audience, customer or client by using storytelling to promote your brand, business and products. Storytelling helps you be seen, heard and remembered.Find Out More
Stories that engage
Create an engaged and connected customer base through the use of storytelling that goes beyond features and benefits. Authentic stories allow people to form an empathetic connection and remember, people buy from peopleFind Out More
Stories that transform
A successful storytelling campaign will bring about a profound transformation in your audience, clients, leaders or teams. Combine the art and craft of storytelling with applied theatre, neuroscience, technology, marketing practices and the psychology of sales.Find Out More
WE ARE COMMUNICATIONS SPECIALISTS
We empower individuals, businesses, leaders and teams to excel using a holistic approach that combines expert communication strategies, creative storytelling, technical solutions, and personalised guidance, enabling them to authentically connect with their audience, clients and each other, driving awareness and engagement, and supporting their sales process.
HOW CAN STORIES HELP YOU
STORIES THAT CONNECT
You only have 30 seconds to capture anybody's attention. Leading with your well crafted story creates intrigue and interest - the lean in effect - where people want to know more. This is great at the top of the sales funnel, sharing your brand with humour for example.
STORIES THAT ENGAGE
Once you have somebody's attention, stories allow you to deepen that engagement. You can use stories to entertain, inform, educate and more. In the middle of the sales funnel, you can add value to peoples' lives and this will lead them towards conversion.
STORIES THAT TRANSFORM
Stories for the point of stories is not enough, you need an outcome, a transformation if you will. Be that a sale, a booking, likes on a post or video, however you want to measure it. Some stories are stories of transformation and some stories are the end product of that transformatio.
WHAT WE DO
WHAT TYPE OF STORIES DO WE HELP YOU TELL
Personal stories are a great way to show yourself as a 3 dimensional person, letting your ideal customers and clients see you as more than just a provider. They can be great for keynotes as well as blogs as they help to build trust and empathy, allowing a greater chance of engaging with you.
Business stories are the best tool to use to share your origin story or the "why" behind your brand, why you got into business and how you help change the world. They help you become more than just an unknown entity on the other side of your marketing, social media or website.
The world is a wonderful mix of so many diverse cultures and experiences. Sharing cultral stories leads to greater understanding of how others live and the values that we can learn from everybody regardless of where they live and and the lanuage they speak.
Upcoming workshops and events
We help You develop stories and Storytelling For
Personal brands are based around your own personality or offerings. Maybe you are an influencer, coach, speaker or you use your name in your brand and need to stand out. usually your brand is also your product, you are selling yourself.
Business brands often have multiple products and offerings under the umbrella of the business brand, however the main business brand is more important than the products.
The business brand is the one you want on everybody’s lips by focussing on building brand equity.
Product brands have distinct needs for promotion and branding as each product needs to be the “HERO”. Learn how to stand out as the go to product in your vertical. Sometimes your business is also your product, it only matters that people know.
WORKing with Us
We base our workflow on our 5 Rs methodology. The Right Message in the Right Content on the Right Platform to the Right People at the Right Time.
Digital Storytelling Examples
At a basic level digital storytelling means using technology to tell stories. You can tell digital stories in many ways, for example: through text on a website or social media tool, through narration and images in a video, or through narration in a podcast.
Digital stories are not just facts presented with accompanying images, they are narratives crafted to take the listener or reader on a journey. Just like a novel or a documentary, digital stories have a plot, characters, and themes.
From workshops and courses to one-on-one coaching, we are committed to helping you become a more effective communicator and storyteller.